- Chelsea secures a £40+ million front-of-shirt sponsorship deal with Infinite Athlete for the 2023-24 season.
- Places Chelsea among the Premier League’s top earners, alongside Tottenham and Arsenal.
- Competitive landscape noted with Liverpool, Manchester United, and Manchester City securing varying sponsorship deals.
- Chelsea faced challenges this season, initially without a sponsor, and encountered issues with Stake.com and Paramount Plus.
- The deal provides relief to Chelsea’s owners, Todd Boehly and Clearlake Capital, marking a significant step in the club’s sponsorship journey.
In a major financial move, Chelsea Football Club has inked a groundbreaking front-of-shirt sponsorship deal with US-based sports technology firm Infinite Athlete. Valued at over £40 million, the agreement covers both the men’s and women’s teams and will be effective from the upcoming 2023-24 season.
This deal propels Chelsea into the upper echelons of Premier League shirt sponsorship earnings, positioning them alongside traditional rivals Tottenham and Arsenal. A glance at other premier league clubs reveals the intensely competitive nature of such partnerships.
While Liverpool’s Standard Chartered deal stands at £50 million per year, Manchester United’s upcoming collaboration is poised to exceed £60 million. Manchester City’s enduring agreement with Etihad reaches an impressive £70 million per season.
Chelsea’s journey to secure a sponsor this season was fraught with challenges. The club commenced the season without a sponsor following the expiration of their agreement with Three. Previous negotiations with Stake.com and Paramount Plus encountered obstacles.
Still, the emergence of Infinite Athlete as the chosen sponsor in August brought much-needed relief to Chelsea’s owners, Todd Boehly and Clearlake Capital.
The approval of this lucrative deal signifies the end of a sponsorship saga for Chelsea, marking a pivotal moment for the club in terms of financial stability and competitive positioning.
